What is Zoho Apptics and How Can It Help You Track App Analytics?

Introduction 

Zoho Apptics is a complete, privacy-first application analytics and performance monitoring solution that works across platforms like mobile, web and desktop. It works with Android, iOS, iPadOS, macOS, watchOS, tvOS, Windows, React Native, Flutter, Unity, and JavaScript applications.The Apptics product was built as a one-stop console to make it easier for developers, marketers, and app owners to monitor app health, user engagement, app performance, and app growth all in one place without having to switch between several tools. It was designed and built with privacy first–we prioritize transparency, data handling, and user consent.To get started, you simply sign up for a Zoho Apptics account, provide a name for a portal/project you want to create, ready the SDK (can be done in less than 15 minutes), and gain insights into your app’s real-time data. 

Key Features Overview 

Zoho Apptics’s features fall into several core categories:  

Quality & Performance 

1. Crash Reporting: Get live, detailed reports of app crashes to quickly resolve instability issues 
2. Remote Logger: Collect logs from user devices while online and offline to troubleshoot seamlessly 
3. In-App Feedback & Bug Reporting: Allow users to report feedback/bugs via gestures (shake), UI elements, or menus that allow pop-ups. Reports can include annotated screenshots, screen recordings, attachments, and logs for great context 
4. Admins can review sentiment, assign feedback in Zoho Desk or Zendesk, or file bugs in Zoho Projects 
5. Store Reviews: Pull reviews from app stores and respond to them right in the console 
6. Performance Metrics: (e.g. for iOS) report important performance metrics for proactive monitoring 

Growth & Engagement 

1. In-App Updates: We’ll send reminders or update notifications to users right in-app.  
2. In-App Ratings: We’ll give users the opportunity to rate the app in the form of pop-ups, thus providing you with visibility and credibility.  
3. Remote Configuration (Custom Properties): You can personalize the user experience however you’d like by establishing as many as 100 custom properties (string. Boolean, numeric). You can track, filter, and segment the insights based on any of these in the Apptics console.  

Audience & Engagement Analytics 

• User Flows & Funnels: This lets you see how users are navigating through your app and what actions they’re taking; it shows drop-offs in how users use your app and helps you optimize user experience.  
• Sessions, Screens, Events, API Monitoring: You can observe and monitor granular user interactions-events (anything that has been defined based on your actual actions, like button clicks, form submissions, etc. are considered events on the app, still defined or can be custom configured and in addition to counts of any events (and active devices, etc), will include device/app metadata)  
• Adoption Metrics: You can observe and monitor new devices vs. active devices, retention, geography, app version.  
• Push Notifications (Channels): You can send push notifications to re-engage users when they are optimum.

Privacy, Access, and Compliance Role 

• Based Access & Consent Management: Role-based access gives precise access control as well as user control over consent (opt-in, anonymous, or opt-out) to tracking.  

• Transparent Data Practices: A 25-factored privacy reassurance, Zoho has continued operating its own data centers to secure the storage and provide transparency on what data is collected and how long it is retained. 

Integrations  

• Integrates seamlessly with tools like Zoho Cliq, Projects, Desk, Zendesk, Slack, and many more for structured workflow and collaboration. Zoho CRM Integration. 
• The integration enables you to push up to 14 fields of data (event name, platform, app version, the user email, device info, etc.) into the CRM, daily, available for Enterprise (and above) plans. Allows for rich context for on-behavior to customer context. 

Conclusion 

Zoho Apptics is a full-featured, unified analytics solution for developers, marketers, and app owners who want to fully understand and improve their apps. Typical features include real-time crash reporting and monitoring, collection of user feedback, insights into user behavior, performance capabilities, privacy capability, and rich integrations with other apps and programs on one platform.